Benefit

Exterior School Bus Advertising

MEDIA-AIM offers an uncomplicated, simple, and original message delivery
program!

  • UNIQUE yet highly visible
  • A CPM under 22¢
  • THE MARKETS YOU SELECT - by neighborhood, by zip code
  • PLAIN AND SIMPLE – the best branding opportunity by visibility
  • YOUR BUSINESS SEEN - in the communities you choose!
  • A PARTNERSHIP with the local school district -appreciated by the school district and Community alike.

Need More Reasons....

  • Better than transit advertising – designed for all audiences!
  • Creates “Top of Mind” Awareness
  • Is Larger Than Life and Uncluttered
  • Enhances Name Recognition…

Make this your “stand alone” advertising program - or an enhancement to your current program! YOU build the campaign the way you want to, and it fits any advertising budget! Best of all, it lets your advertising dollars actually support school programs!

Interior AD Placement in School Buses

Interior ads reach the target youth market, 6-12 + 13-17 year olds, providing unparalleled value.

  • An average of over 70% of parental purchasing decisions are influenced by their kids.
  • A child may view an interior bus ad as many as 7 times in every 35 minute ride.
  • Students ride an average of 70 minutes per day
  • Buses operating three routes per day will pick up an average of 149 to 174 students twice a day.
  • 174 students represent a month reach total of 7,000/sign/month
  • Buses are utilized for multiple age groups in districts with elementary thru high school levels.
  • Interior ads may be placed to "target" the ridership with front or rear placement.

*Estimates and assumptions are based upon non-scientific data and on general information collected randomly by market. Information varies by specific school district and market and is intended to provide the advertiser with a general overview of the potential opportunities and value, and the values are not guarenteed.
"School bus advertising provides a number of unique benefits including targeting to specific school districts, zip codes, neighborhoods or towns; extremely visible messaging that grabs attention, and the positive association for the advertisers that comes from supporting education. All of this at a very cost-effective price that works with any size media budget. School bus advertising is a viable media vehicle for all advertisers, from small local companies to large national ones."

Helen Pantuso,
Director of Client Services
E. B. Lane Company, Phoenix, AZ